Hot Stamp Decoration for Automotive Products

Dec 08, 2022

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Hot stamp decorating for automobile goods is fairly prevalent. Hot stamping (sometimes known as foil stamping) is a dry product decorating technique. After a piece has been molded, it is taken to a decorative station. Pressure and temperature are applied (via a stamping die and mold) to cause pigment foil from a film to be released onto the part, resulting in long-lasting ornamentation.


Hot stamp decorating can be found in automobile interiors, exteriors, even beneath the hood. Because parts to be decorated include a wide range of substrates, forms, and performance concerns (such as high temperature exposure), each unique application need a specific method for hot stamp success.


Automotive brands and their suppliers, like other markets, require repeatable, high-quality decoration. Automotive part ornamentation frequently necessitates the employment of complex foils and substrates. Brands and their suppliers expect a high level of efficiency in everything from scrap reduction to efficient changeovers. Because automotive parts have long lifespans, they require highly robust ornamentation.


Hot stamp technology is frequently used to apply branding, aesthetic updates, notification, safety instructions, and indication marking to a wide range of vehicle parts. APM understands how to build systems with reduced scrap and easy changeover that enable repeatable decoration even with the difficult foils and substrates commonly encountered in automotive applications.
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